“Will I regret that I didn't try this? You will never regret that you failed you will only regret you didn't try”- Delia Champion
Delia’s Chicken Sausage Stand is a new creative business idea developed by Delia Champion and her coworker Molly Gunn in East Atlanta, Georgia. Both women had a dream to open a restaurant that would be a healthy alternative compared to other food places.
Delia and Molly originally wanted to have a food truck they could strategically place around East Atlanta. However, in Atlanta, Georgia, to receive a food truck permit, you must first have a permanent establishment, so Delia and Molly found a small venue instead. This small venue became their new restaurant.
Delia and Molly's marketing strategy is placed solely on customer service and the quality of the food. The marketing strategy implemented is an extremely basic strategy that has led these two women to great success. Hiring staff that will truly take time to talk with the customer can make all of the differences. Treating customers as a friend, encourage customers to return.
In addition, the higher quality and unique food has given them almost a niche market. The niche market is the healthy chicken sausage that not other restaurant competitors offer. Their healthy food options have aided in their success because right now no other restaurant in Atlanta can provide the consumer with this type and quality of food.
Both women have had entrepreneurial success in the past, both previously owning their own restaurants. Molly said to open her first restaurant she had to “pull the equity out of her own house.” This goes to show that opening a business does not come without risk.
When people are successful in opening a business, most of the time it does not come without risk. That is considering the fact you don’t have 1 million dollars just lying around. People take risks when they come across an idea they believe in.
Moving forward—big ideas can flourish in a small space. To be an entrepreneur does not mean you have to open a large and extravagant place—it just means you have to have the dedication and passion to pursue your dream. By coming up with simple strategies, taking a little risk, and having a true focus, everyone has the opportunity to open up their own business.
The real question remains though, “Do you?”
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